Developing a vision statement is an essential step in establishing the direction of your business or organization. It is a succinct statement that outlines what you want to accomplish and how you plan to get there. To create a vision statement, begin by recognizing the activities your organization takes to achieve its goals. Think in broad terms, rather than literal daily operations.
Then, summarize these activities in a concise statement, one to three sentences, with an active voice. Your vision statement should be unique to your brand and should resonate with potential customers. You can also create your business vision statement within the Lucidity strategy software as part of your strategy formulation. Your vision statement is the basis of your company's values and is often the first impression investors and potential employees get about you and your company, so it's important to make it as clear and compelling as possible. When crafting a vision statement, it's important to consider what you hope to achieve through your efforts. For example, Teach for America creates a network of leaders to provide equal educational opportunities to children in need.
Your vision should be achievable through your strategy and should lead your employees to the level they work for. Often, the most difficult part of creating a vision statement is finding the right words that accurately define your values and shed light on your corporate identity without sounding too vague. Shockley said there's nothing wrong with a vision statement that's bold, different, or even unpleasant. Strategic frameworks serve as a roadmap to outline plans and initiatives that align with the overall vision of stakeholders. Creating a vision statement is an important step in setting the direction of your business or organization. It should be unique to your brand and should resonate with potential customers.
When writing a vision statement, consider what you hope to achieve through your efforts and use strategic frameworks as a roadmap to outline plans and initiatives that align with the overall vision of stakeholders.